CLIENT

strive

Brief:
To design and develop footwear with a design language and visual synergy that would compliment the companies technical orthotic heritage – expanding their initial offering into a confident, cohesive collection.
Casual, Contemporary, Comfort.

INITIAL SKETCHES

Designed for alignment.

Developed to support.

EVOLUTION

Over a number of seasons;
Product design, development and photoshoots for seasonal collections, influencing the transformation, in look and feel, from the previous incarnation as ‘place’ – to becoming ‘strive’ – including the design of their iconic ‘foot’ logo.

:

2014 – 2020.

aS-STRIVE-LUCIA GOLD 2TONE-2

aS-STRIVE-CADIZ SILVER-1

aS-STRIVE-ANTIBE4

aS-STRIVE-LUCIA PEWTER-1

Blending
contemporary styling
with biomechanic support.

providing long term benefits
with long term style.

strive footwear

Biomechanically beneficial.

View the Collection